The Importance of Google Analytics

If you do not know what Google Analytics is, or you do know but you do not track your data then this is for you. Believe it or not, there are many websites that do not take advantage of Google Analytics. Within this post you will find the answers you have been searching for. Why you need to use Google Analytics, how to set it up, and how to use it.

Why do you need Google Analytics?

Do you have a website or a blog? If the answer is yes, then you need it whether it is for personal or business use. There are many different things that you can do with Google Analytics including the following:

  • You are able to view how many people visit your website.

  • Track data like where your visitors live.

  • Track the websites that are sending traffic to your website.

  • View which marketing tactics drive the most traffic to your website.

  • Track which pages on your website are the most popular.

  • Track how many visitors you have converted into leads or customers.

  • See where your converting visitors come from and go on your website.

  • It will tell you how you can improve your website's speed.

  • View which blog content your visitors like the most.

There are many more areas that are available to track however, these are the most popular ones used.

How to Install Google Analytics

It is very simple to install Google Analytics. The first thing you want to do is create a Google Analytics Account. You want to make sure that you use your primary Google Account to set this up. Simply click the link below and then click "Start for free".

After clicking the link you will see a three step process to setting up your account. The screen should look like this...

Click the Sign up button on the right hand side. After you click this button you will be prompted to fill out a form on the next page about your business. The form should look like this..

You can have up to 100 Google Analytics and up to 50 website properties under one Google Analytics account. You can also have up to 25 views under one website property. The bottom part of this form is asking where you want your information shared.

Once you are finished you will be given a Google Tracking ID. You must agree to Google's Terms and Conditions in order to receive your code. This code must be installed on every page on your website. The installation will depend on what type of website you have. You should be able to find easy instructions to install Google Analytics on any website by doing a web search for your platform plus how to install Google Analytics.

Setting up your goals

After installing your tracking code on your website, it is important that you configure your Goals setting in your website's profile on Google Analytics. You can find it by clicking on the Admin link at the top of your Google Analytics and then clicking on Goals under your website's View column. Goals will tell Google Analytics when something important has happened on your website. Follow these simple steps to set up your Goals:

  • Click on the New Goal button.

  • Click Custom option.

  • Click Next Step button.

  • Name your Goal.

  • Click Next Step button.

  • Enter your confirmation page's URL after the .com of your website in the Destination field and change the drop-down to "Begins with".

  • Turn on the Value button and enter dollar amount if desired.

  • Click Create Goal.

You can create up to 20 Goals per website. Depending on your website and its purpose, your goals may vary. Some examples include lead form submissions, email list sign ups, and purchase completions. There are many more ways to track your conversions using Google Analytics however, this is the easiest way for beginners.

Once your Analytics account starts collecting data, you will be able to track all of your websites traffic. Simply log in to Google Analytics and it will prompt you with an Audience Overview Report. There are 50 reports that are available for you to view in Google Analytics. To view other reports simply click the Reporting link at the top of the page.

In Conclusion

I hope you have enjoyed this informative introduction to Google Analytics. If you have any questions, please comment below and I will be happy to answer them for you!

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